Case Study
Leadership AI Training at Scale
Grupo Salinas — AI Fluency for 300+ Senior Leaders
Grupo Salinas is one of Latin America's largest and most diversified conglomerates, spanning telecommunications, retail, banking, and media across multiple countries. As AI began reshaping every industry they operate in, their leadership recognized that strategic AI fluency — not just awareness — was essential at every level of management. AI Guru designed and delivered a comprehensive 6-month training program for over 300 senior leaders, from C-suite executives to VP-level managers, at their headquarters in Mexico City.
The Challenge
Grupo Salinas's leadership faced challenges common to large diversified enterprises entering the AI era:
- Senior leaders across telecom, retail, banking, and media needed to evaluate AI opportunities and risks — but lacked a shared framework
- Generic AI workshops weren't landing — leaders needed industry-specific context relevant to their business units
- Decisions about AI investment, vendor selection, and governance were being made without sufficient technical understanding
- The scale — 300+ leaders across multiple divisions — required a program that could maintain quality while adapting to diverse functional contexts
The Program
AI Guru designed a multi-phase training program structured around three pillars:
AI Strategy & Vision
- AI landscape and market dynamics for each business vertical
- Identifying high-impact AI use cases within existing operations
- Building the business case — ROI frameworks for AI investment
- Competitive positioning through AI capabilities
Hands-On AI Fluency
- Working with LLMs — prompt engineering and evaluation
- Understanding AI capabilities and limitations in practice
- Evaluating AI vendors and platforms for enterprise deployment
- Data readiness assessment for AI initiatives
AI Governance & Risk
- Responsible AI frameworks for regulated industries
- AI risk assessment for banking and telecom operations
- Building internal AI governance structures
- Regulatory landscape across Latin American markets
Delivery Approach
Cohort-Based Learning
Leaders were organized into cohorts by business unit and seniority level, ensuring discussions were relevant to their operational context. Each cohort progressed through the curriculum together, building shared vocabulary and frameworks.
Executive Workshops in CDMX
In-person workshops at Grupo Salinas headquarters in Mexico City combined strategic lectures with hands-on exercises. Leaders worked with real AI tools on scenarios drawn from their own business challenges.
Industry-Specific Modules
Custom modules for each division — telecom leaders explored network optimization and customer service AI, banking leaders focused on credit scoring and fraud detection, retail leaders worked on demand forecasting and personalization.
Ongoing Assessment
Each phase concluded with practical assessments where leaders presented AI opportunity analyses for their own business units, evaluated by AI Guru instructors and peer leaders.
Results
After 6 months of structured training
Leadership Capability
- 300+ leaders trained across all major divisions
- Common AI vocabulary and evaluation framework established
- Leaders able to critically assess AI vendor proposals
Strategic Impact
- Multiple AI initiatives identified and prioritized by trained leaders
- AI governance framework adopted across business units
- Board-level AI literacy enabling informed investment decisions
Organizational Change
- Internal AI champions network established across divisions
- AI evaluation criteria embedded in procurement processes
- Cross-divisional AI knowledge sharing formalized
“The difference between leaders who understand AI and those who don't isn't technical skill — it's the ability to ask the right questions, evaluate proposals critically, and make informed investment decisions. That's what this program built.”
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